21Shares ETPs

21Shares


Crypto made easy

With global uncertainty, negative interest rates, a pandemic, and relentless pressure from central banks, 21Shares believes it is right to invest in a validated and innovative alternative that is already being used by millions of people around the world. Despite the rapid and exponential growth of the crypto-assets market, investors often find themselves in uncomfortable situations induced by the lack of transparency and regulation of these products, whether it is an exchange or a specific asset. These are often considered pain points in the industry, putting its growth and reputation at risk.

For this reason, the 21Shares team, based between Zurich and New York and counting with extensive experience in the world of technology and finance has been working to find the easiest and most transparent way to unite this exciting techno-financial development since 2018.


21Shares ETPs on crypto assets

Aiming to offer institutional investors an easy and regulated access to the world of crypto assets, 21Shares has launched a wide range of ETPs offering exposure to different sectors of the industry such as decentralized finance, metaverse, infrastructure, payments, smart contracts, and interoperability. In addition, 21Shares offers products that vary in their typology such single assets, diversified indices, smart indexes, yield & staking, and shorts.

This variety of products allows 21Shares to offer different investment opportunities to all kinds of investors, depending on their risk appetite, strategy, and personal preferences. In fact, the range of 39 products has facilitated the entry of institutional investors into the crypto space.
This can be seen through:

- products that demonstrate 21Shares neutrality offering shorts on Bitcoin and Ethereum


- products created to reduce volatility, one of the most discouraging factors for investing in crypto assets


- Indexes built to gain exposure to a variety of crypto assets and their corresponding sectors


View 21Shares full range of ETPs on crypto assets

Promotion for Directa Customers

ZERO Fees* on a selection of 21Shares products
The promotion is valid only on purchase orders with minimum trade value of € 1,500

The list of products is available here

All 21Shares products are passported and registered for Italian customers.

* No trading fees are charged for buy orders with a trade value of 1,500 euros or more. 21Shares pays Directa a retrocession for each execution.


The advantage of ETPs

Gli Exchange Traded Products (ETP) sono strumenti di debito collateralizzati e senza interessi, creati per replicare la performance di un asset sottostante.

21Shares values the basket on a purely "crypto" basis. Each share of the ETPs corresponds to a predefined crypto number, which can be seen in 21Shares product overview and in the final ETP terms. This number determines how many fractions of the underlying crypto assets are needed to support the value of an ETP.

Difference with ETFs
Although ETPs function and are structured much like traditional exchange traded funds (ETFs), the main difference is that ETPs are debt securities issued by a special purpose vehicle (SPV).

Your protection, 21Shares priority
Digital assets are stored in cold storage with accredited, industry-leading custodians. 21Shares has taken a number of measures to ensure the security of the underlying assets including: cryptographic security, cold storage, multiple private keys and wallet whitelisting. As an issuer, 21Shares AG is always required to 100% collateralize the underlining of each product.


21Shares Research

21Shares’s commitment to promoting positive development and institutional adoption of this new asset class does not end with the creation of its ETPs. In fact, the company is proud to offer globally recognized research material created with the knowledge and passion of its team. With a presence in the United States, Switzerland, and other countries around the world, 21Shares team is composed of researchers who have specialized in specific areas of the crypto ecosystem, to provide investors with a 360-degree view of the entire landscape. In addition, on a quarterly basis, 21Shares Research team publishes the "State of Crypto", an extensive report written on a chosen topic, such as the groundbreaking "Valuation Frameworks, the Case of Cryptoassets".

In addition, 21Shares research team is widely regarded as a benchmark for the crypto assets industry due to its responsiveness in helping navigate uncertain times through initiatives such as the "Analyst Call" in which our researchers provide a general overview of the market followed by a Q&A session with participants on the call.


21Shares Insights

Bi-weekly Analyst Calls
Sign up for 21Shares newsletter to receive weekly crypto insights
Research Publications


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This document is not an offer to sell or a solicitation of an offer to buy or subscribe for securities of 21Shares AG (21Shares). Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction.
This document and the information contained herein are not for distribution in any jurisdiction in which the distribution or release would be unlawful. This document does not constitute an offer of securities for sale in or into the United Kingdom, the EEA, United States, Canada, Australia or Japan. The securities of 21Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. There will not be a public offering of securities in the United States.
Within the United Kingdom, this document is only being distributed to and is only directed at: (i) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (“FSMA”) (Financial Promotion) Order 2005 (the “Order”); or (ii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order; or (iii) any other persons to whom this document can be lawfully distributed in circumstances where section 21(1) of the FSMA does not apply.
Within the EEA, this communication is only addressed to and is only directed at qualified investors within the meaning of the Prospectus Regulation (EU) 2017/1129.
This document constitutes an advertisement within the meaning of the Swiss Financial Services Act (the “FinSA”) and not a prospectus.
21Shares is not an investment advisor and makes no representation regarding the advisability of investing in any such investment product or other investment vehicle. A decision to invest in any such investment product or other investment vehicle should not be made in reliance on any of the statements set forth on this website. Prospective investors are advised to make an investment in any such product or other vehicle only after carefully considering the risks associated with investing in such products, as detailed in an offering memorandum or similar document that is prepared by or on behalf of the issuer of the investment product or other investment product or vehicle. 21Shares is not a tax advisor. A tax advisor should be consulted to evaluate the impact and consequences of making any particular investment decision. Inclusion of any assets within an index is not a recommendation by 21Shares to buy, sell, or hold such security, nor is it considered to be investment advice. The website materials have been prepared solely for informational purposes based upon information generally available to the public and from sources believed to be reliable. No content contained in these materials (including index data, ratings, credit-related analyses and data, research, valuations, model, software or other application or output therefrom) or any part thereof (“Content”) may be modified, reverse-engineered, reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of 21Shares. The Content shall not be used for any unlawful or unauthorized purposes. 21Shares does not guarantee the accuracy, completeness, timeliness or availability of the Content. 21Shares is not responsible for any errors or omissions, regardless of the cause, for the results obtained from the use of the content. The content is provided on an “as is” basis. 21Shares disclaims any and all express or implied warranties, including, but not limited to, any warranties of merchantability or fitness for a particular purpose or use, freedom from bugs, software errors or defects, that the content’s functioning will be uninterrupted or that the content will operate with any software or hardware configuration. In no event shall 21Shares be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of the Content even if advised of the possibility of such damages. Investments into crypto currencies and/or digital assets are subject to material and high risk including the risk of total loss. The calculated prices may not be achieved by investors as the calculated price is based on prices from different trading platforms. Furthermore, an investment into crypto currencies and/or digital assets may become illiquid depending on the trading platform or investment product used for the specific investment. Investors should carefully review all risk factors disclosed by the relevant trading platform or in the product documents of relevant investment products.

Advertising Message for promotional purpose - This announcement does not constitute an offer to sell or a investment solicitation. Please read carefully the characteristics of the financial instruments on offer and its associated risks, which are also present in the information provided by Directa ("Preliminary information", Section C - Information on financial instruments). ETFs, ETCs and ETNs (ETPs) and Certificates are complex financial instruments, with a significant risk of loss of the invested capital and whose price may include implicit costs. Directa therefore recommends to read the product offer documentation and the KID/KIID document, which describes the operating methods, costs and risks to which you are exposed by making the investment. The term "leverage" is used to describe investment strategies aimed at multiplying potential profits and losses. Leveraged investments may be made with the aim of obtaining possible higher returns, however leverage not only amplifies gains but also any losses. The investor is also exposed to the risk of early termination of the investment and of total loss of the invested capital or even more than it. The issuer pays Directa a fee upon execution, classifiable as an inducement pursuant to the Consob Intermediaries Regulation: for this reason, a conflict of interest may occur.